A USELESS ROCK
WITH A SERIOUS
PURPOSE.

An ordinary rock. An extraordinary experiment.
Each purchase increases its value.
The world watches. The rock doesn’t care.
Because some things are valuable
only because we believe they are.

A social experiment by MONOLITH.STUDIO

Rock photographed as a premium still life

$0,00

CURRENT ROCK VALUE
Every purchase pushes the rock higher.

0

VALUE INCREASES
Times the rock has officially become more expensive.

🍕 PIZZA

NEXT THING TO BEAT
One useless rock. One useful thing to beat.

0

PEOPLE INVOLVED
Real people. A real number. A real rock.
Pinned notes representing wishes
THE ROCK WISH LIST

A USELESS ROCK MIGHT BUY SOMETHING USEFUL.

Tell us one useful thing you wish existed in your life.
No purchase required.
The wish list is separate from buying the rock.
Real people. Real wishes. A more useful world.

HOW IT WORKS

THE PRICE MOVES. THE ROCK DOESN’T.

●

1. SOMEONE BUYS

You purchase the rock
at the current value.

€ ↑

2. THE VALUE INCREASES

The price goes up
for the next person.

…

3. THE WORLD REACTS

Insults, questions, disbelief.
All publicly recorded.

▣

4. HISTORY BUILDS

You become part of
a growing experiment.

NEGATIVE REVIEWS

People say what everybody’s thinking. And we love it.

Giugno 20, 2026

“It’s literally a rock. And somehow it’s the smartest purchase I’ve never justified.”

Pronob
Giugno 20, 2026

Very bad service i don’t like the product.

Farhad
Giugno 20, 2026

faltu service

nam toh sunahi hoga

POSITIVE REVIEWS

Yes, there are people who love it. And we love them too.

Giugno 20, 2026

“It’s literally a rock. And somehow it’s the smartest purchase I’ve ever justified.”

user 3
Giugno 20, 2026

Professional works

Ahmed
Giugno 20, 2026

I love this product very much. It is usefull for me. Thank you with great love….

Ahmed Farhad
THE EXPERIMENT

HOW FAR CAN A ROCK GO?

A simple question. A ridiculous object. A very real world.
We’re testing what people value, why they value it,
and how far a completely useless rock can go.

EVERYTHING HAS A PRICE.
EVEN THIS.
COFFEE
€3
PIZZA
€12
BOOK
€20
PHONE
€800
LAPTOP
€1,200
CAR
€20,000
Rock photographed as a premium still life
A ROCK
€321

MAKE IT MORE EXPENSIVE.

Buy it. Increase the official value. Or insult it for free. Either way, the internet leaves a trace.

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